The New Winslow BMW of Colorado Springs
The New Winslow BMW of Colorado Springs wanted to celebrate a Grand Opening while creating awareness – with current and prospective customers – of its new location at 5845 North Nevada Avenue, near Interstate 25. This rebranding was especially crucial, as they’d been at their former location for 51 years, with many loyal customers. But as the city had grown and changed geographically and demographically, Winslow realized it needed to relocate along the I-25 corridor for convenient access for all customers.
Grand Opening Week included a Drive for Team USA kick-off and a VIP Gala Evening, which included the ribbon cutting, professional photography of all guests in front of a Winslow BMW-branded wall, and announcement of the winner of its BMW i3 contest.
As part of the event organizational efforts, The New Winslow BMW of Colorado Springs Grand Opening had a strong social media component, including lively and dedicated real-time posting during each event. Our strategic efforts included organic posting and interaction with fans.
All of that strategic and organic social media paid off, increasing the Winslow BMW Facebook community by 10% and reaching a total of 4,269 people in those specific days.
During the period of promotional events, Winslow BMW’s Twitter channel reached over 2,400 impressions.
Following the events, additional behind-the-scenes materials were posted throughout the following months to continue generating engagement and growing Winslow BMW’s social-media communities.