Colorado Springs Downtown Partnership


In 2013, the Colorado Springs Downtown Partnership needed evidence that would point them in the right direction for a rebrand of the downtown shopping and dining core.

They wanted to increase visitors and residents to downtown for shopping, dining, entertainment and to live.


Our deliverables included research, brand strategy, message development, a revised logo and tagline, plus an annual marketing plan.

The research included seven focus groups, 33 one-on-one interviews with board members and stakeholders, plus 200 shopper-intercept interviews (100 Downtown and 100 in a competing shopping area).

Based on our research, we developed a brand strategy and updated identity, plus we implemented quarterly shopping events that included coordination with business owners who wanted to participate.


Downtown Colorado Springs has seen a marked increase in visitors. Numerous new businesses have opened, and additional residential development is under construction, with even more units planned for the near future.

Downtown is back on the map as the place in Colorado Springs to live, shop, work, dine and play.

In June 2014, Downtown Colorado Springs was designated a Creative District by Colorado Creative Industries, a division of the Colorado Office of Economic Development & International Trade. We’d like to think our strategic research gave momentum to Downtown, on its way to that coveted designation.