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Email Marketing – Using A Strategy-First Approach

Email Marketing – Using A Strategy-First Approach

By Kelsey Bedore Account Manager In my eight years of experience in email marketing, I’ve worked on a range of campaigns—from e-commerce campaigns with SkyMall, to database clean-up to retention-based monthly newsletters. These projects have run from straightforward to complicated, however they all started the same: with a strategy. As we look at the industry, […]

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Why Blogging for your Business is an ROI-Worthy Idea

By Becca Tonn Director of Public Relations You’re with a client in a meeting that has lasted much longer than scheduled when a calendar alert pops up on your phone: “Walk around block to recharge & write your blog!” For a split second, you think of ignoring it, when you remember the statistics and that […]

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Your Guide to Earned, Owned and Paid Media

By Mikayla Schneider Awesome Intern

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Top Five Things Ad Agency Account Managers Must Do To Help Your Business Grow and Gain Market Share

By Kelsey Trotter Account Manager During my six years as an Account Manager—currently at the full-service Colorado Springs advertising agency Blakely + Company, and previously at Saatchi & Saatchi in New York—I’ve been working on accounts that range from dandruff to diapers! Variety is actually one of the coolest parts of my job. I’m able […]

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The Importance of Understanding a Social Media Network

By Chris Jones Digital Marketing Manager Recently, I had a conversation with a friend who was charged to create social profiles for his employer. He was full of energy and ready to jump full steam into launching Facebook and LinkedIn pages. One of his colleagues suggested that he start an Instagram profile for their business […]

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Are Ads During ‘The Big Game’ Worth It?

By Kyle Blakely CEO Today we’re going to talk about one of the most over-analyzed questions in advertising history — are ads during the “Big Game” worth it? At costs approaching $5 million for a national 30-second spot and $7,000 to $10,000 in Colorado Springs, it’s still an interesting question — even if it’s been […]

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How to Write a ‘Boilerplate’ for your Nonprofit or Business

By Becca Tonn Director of Public Relations When I first transitioned from journalism to public relations, I had no idea what “boilerplate” meant—at least not when referring to a written document. After working for Blakely + Company, a Colorado Springs public relations agency, I’ve learned it’s merely the industry term for the “About Us” section […]

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When In-House Marketing Needs Outside Help

By Lisa Dowis Blakely + Company Account Manager As VP of Marketing for a Denver Community Bank, I sat staring at the blinking cursor on my laptop, admitting to myself I had no idea how to change the website page laid out in front of me. I had no experience with HTML, and to be […]

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What Clout Means Today

Clout used to be a vague, intangible, unquantifiable thing.

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