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The Importance of Understanding a Social Media Network

The Importance of Understanding a Social Media Network

By Chris Jones Digital Marketing Manager Recently, I had a conversation with a friend who was charged to create social profiles for his employer. He was full of energy and ready to jump full steam into launching Facebook and LinkedIn pages. One of his colleagues suggested that he start an Instagram profile for their business […]

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Are Ads During ‘The Big Game’ Worth It?

By Kyle Blakely CEO Today we’re going to talk about one of the most over-analyzed questions in advertising history — are ads during the “Big Game” worth it? At costs approaching $5 million for a national 30-second spot and $7,000 to $10,000 in Colorado Springs, it’s still an interesting question — even if it’s been […]

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How to Write a ‘Boilerplate’ for your Nonprofit or Business

By Becca Tonn Director of Public Relations When I first transitioned from journalism to public relations, I had no idea what “boilerplate” meant—at least not when referring to a written document. After working for Blakely + Company, a Colorado Springs public relations agency, I’ve learned it’s merely the industry term for the “About Us” section […]

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When In-House Marketing Needs Outside Help

By Lisa Dowis Blakely + Company Account Manager As VP of Marketing for a Denver Community Bank, I sat staring at the blinking cursor on my laptop, admitting to myself I had no idea how to change the website page laid out in front of me. I had no experience with HTML, and to be […]

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What Clout Means Today

Clout used to be a vague, intangible, unquantifiable thing.

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